Have you ever convinced anyone to read your story? Why don’t you start the stopwatch and put it off? Unfortunately, the results may be exactly opposite to what you think. Want to know why? Your content seems to be missing vital marketing hooks. On the contrary, if you may come up with something incredible and intriguing, you may make a massive difference in how the audiences perceive your brand. Imagine that you only have around 5 to 7 seconds to captivate the attention. Considering the vast information filling the internet, 5-7 seconds is what the attention span has come down to! It is lesser than the time you need to think about whether or not you are even ready to read the content or not.
Here are 6 killer marketing hooks to hold your audience’s attention.
1. Create Magic With a Heading
Heading plays a vital role in the content as the readers get the first hint about the content and what it will talk about. If the heading provides appropriate information about the context, you may expect the audience to sneak into it more easily than otherwise. Almost every content leverage in the content be it blogging, websites, testimonials, or YouTube advertising. The heading needs to trigger the audience’s mind for them to relate to the content. Unfortunately, a major chunk of content fails to meet this point and fails to captivate the audience’s attention despite comprising genuine information befitting their requirements. A few examples of strong headline hooks are “Marketing strategies that are relevant in 2023” or “how to earn one million dollars within a couple of years through blogging”
2. Depict a Clear Message
The clearer your message is higher the opportunity to grab the audience’s attention. So, depict your marketing message loud and clear. Therefore, whoever reads those messages will know what you offer. Remember the users prefer skimming messages instead of reading them fully, so you need to be concise. Do not fill the message with professional jargon or scientific words; instead, focus on informal terms. Let the users view the benefits of the product immediately and try to make the message unique and readable.
3. Use Storytelling Technique
The storytelling technique has started making a huge impact as people love reading stories more than bland and informative writing. No wonder, it is one of the content marketing hooks that marketers use for website content, testimonial page, or the product page. When using the storytelling technique, you need to create characters that arerelated to customers. Involving the audience in the story creates a positive impact. Use real-life examples to allow the readers to relate to your story. Remember that people would be curious to know how others are experiencing or performing so that they can follow the same.
4. Following a Trend
Using a hot topic to attract the attention of the audience? Does that ring a bell? Well, your business may not sync with hot trends or topics but you can always state your ideas on trending issues or what you think about them. That way, you can attract an audience’s attention who follows the hot trends in some other platform or even initiate discussions on your social media pages or the website. Once you become a part of those trends, there is a pretty good chance to build website traffic. For instance, many businesses leveraged the COVID-19 pandemic to state their positions.
5. Create a Surprising Element for Your Audience
Now, surprises and good ones are one of the best marketing hook examples that benefit your brand. Unfortunately, only a handful of people use this technique in their blogs. Well, it’s never too late. Surprise your audience and get them hooked to visit your blog more frequently. But make sure it is a surprise in the real sense. Wondering what surprise to create for the audience? Use content to address the problems of your readers directly. Add some pro tips, hacks, and attention note to engage the audience.
6. Getting Rid Of Objections
This is another hoot to grab the audience’s attention. Using a perceived add-on, bonus, or solution even before the objection arises creates a genuinely pleasurable moment for customers. For instance, if your product is pricier than the competitors, it may be a point of objection for the audience. However, if you elevate the key aspects of the product and relate it to the high price, it is likely to create a desirable moment for the readers.
If you dig into the steps mentioned above by our team of Search engine Round and follow them, you will easily use them to create those attention-grabbing marketing hooks. Thereafter, you can put forth your offer for the services or products.