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Importance of Web Hosting in Digital Marketing Services

Importance of Web Hosting in Digital Marketing Services

In modern times, businesses leverage digital mediums to scale their growth. And this is not possible without a website. Nowadays, websites have become a good alternative for brick and mortar stores. More than 50% of the world’s population is using the internet for different purposes. But having websites will require a web hosting infrastructure that service providers like MilesWeb provide.

There will be less impact on your website to generate leads and maximize sales. Every company nowadays have a team of SEO executives to carry out digital marketing activities. Their main objective is to convert traffic into sales, but what if the website is slow or not functioning properly? Most of the visitors will divert to competitors. Thus, managed web hosting services play an equal role in digital marketing services.

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In this article, we have highlighted different significance of web hosting infrastructure in digital marketing solutions.

Why is web hosting important for your digital marketing?

  1. Higher Uptime Higher SERPs
  2. Let’s discuss the first factor that makes web hosting solutions important for digital marketing website performance. The more your website performs, the more traffic you will gain and higher rankings on search engines. Google, Yahoo and other search engines prefer such web pages that are performed at the maximum efficiency. Some of the web hosting providers offer you 99.95% uptime and having such an uptime rate is essential.

    Many website visitors prefer websites that load in less than 3 to 4 seconds. If any website takes a loading time beyond this, visitors will divert to other websites offering the same products or services. Hence, reliable web hosts must have SSD storage for efficient uptime.

  3. Security
  4. Unsecured sites are either banned by search engines or considered spam. Therefore, having SSL certificates not only assures website security to visitors but also gives a signal to search engines that the webpage is credible.

    SSL certificates (Security Socket Layer) in the website domain showcase that the website’s information is automatically encrypted. As a result, all sensitive information on the website is protected from the reach of hackers. If you are running an eCommerce site, payment information and personal details of customers are sensitive information. Any kind of data breach will lead to the brand’s inefficiency. Also, you will get less website traffic on your eCommerce site.

  5. Scalability
  6. With the growing emergence of digital transformation, you need a proper web hosting service. It is because once there is a traffic spike on your site, servers at web hosting service providers will manage your traffic.

    Increased memory and the processing power of servers are something crucial for your website. If your need increases you to add email hosting, more data storage, more domains, etc.? A reliable website hosting company should be able to meet the changing needs of your business.

  7. Server Locations
  8. Next, it is about the server location, you must understand where your website is hosted. Data travel speed is determined by where data centers are located. If your company is based in the United States, for instance, you want your website to be housed in the American data centre. You would want the site to be in a UK data centre if your business is based there.

    If your company is worldwide in scope, you will need a Content Delivery Network (CDN) with global hubs to ensure that hosting is quick wherever the user is located.

    If you use an inexpensive web host, you could not be put in a nearby data centre. This could have a bad effect on your website’s performance for users and your organic search rankings.

What Factors Do You Want to Consider While Choosing Web Hosting?

  • IT Support
  • The 24×7 technical support is essential from professional experts of the web hosting provider. It is because the website owner will take care of business and not any technical operations to run a website.

    Server maintenance, monitoring its resources and keeping security threats away from the website are some of the major technical tasks. Let technical experts of web hosting service providers do this task. They have years of expertise in doing the same.

  • Trustworthy
  • There are many web hosting service providers in the internet domain. You need to find a reliable web hosting that delivers the right set of web hosting infrastructure. One among them is the MilesWeb.

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