1. Install Statistical Analysis and Diagnostic Software
Get Google Analytics or a tool that is comparable to it if you want to know how well your website is performing and to measure improvement and gains along the way. These tools are used for tracking the behaviour of visitors to your website SEO service and how they interact with the site itself.
Web analytics can provide a wealth of information in the form of useful insights, and it is helpful to have an objective benchmark or baseline to work from in order to conduct operations across a variety of domains, including traffic, content, conversions, and more.
In addition to that, you need to sign up for accounts with Google Search Console and Bing Webmaster Tools.
These will give you more information about how search engines view your website and provide additional keyword performance data, which is something that Google Analytics is lacking.
2. Map Out Optimal Site Architecture
We ought to approach the organisation of the content on our website in the same way that we approach the organisation of a paper for school or the flow of a book.
Adult books typically do not consist of a single chapter that contains the entirety of the plot. In a similar vein, a website’s homepage shouldn’t cram all of its content onto a single page.
The home page of a website is typically used for navigational purposes, in which it introduces the company or organisation and directs users to other pages on the website. Consider the extent to which you delve into the subject matter.
It is important to organise the material in a way that is logical and progresses from a broad level to a more specific one, regardless of the type of subject matter being discussed.
Do not make the mistake of trying to cram too much information onto a single page.
Create new subpages whenever the main topics and subtopics call for it.
When it comes to more specialised and technical subjects, long-form content is ideal.
However, it is also a good idea to avoid overwhelming users by giving them the option to click and explore the content on their own terms.
The search engines are also able to see the vertical depth of the content, in addition to the horizontal breadth of the top-level pages and sections.
3. Practice strategic planning with regard to the internal link structure
The authority status of the pages and your site as a whole is determined by the number of inbound links to your website from other websites.
This process of sharing value does not stop at the page that is given the link; it continues throughout the entire website (s).
The manner in which you link to other pages on your site can have a significant influence on the value that is assigned to individual pages as well as the value that is assigned to individual links.
You should be aware of or keep in mind that you do not want every page on the site to contain a link to every other page on the site.
Maintain the focus of your top-level navigation, and only link to places where it is appropriate and necessary to do so.
That will make it easier for you to focus on passing the page value into the areas that you want it to go.
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It is a chaotic situation that does not help prioritise the link authority value and also erodes the work you have done to cleanly organise your site architecture for the search engines. When every page has links that are spelled out to every other page, it creates this chaotic situation.
4. Produce Work of a High Standard
Always remember that more content is better, provided that it is pertinent to your audience, of high quality, and helpful to them.
It doesn’t matter if you’re going to add more pages, make the ones you have longer, or delve deeper into the subject matter; just do it.
This is your opportunity to assess how well the migration to the new site or the launch of the new site went and step on the gas.
If your website contains a number of pages that significantly overlap or duplicate the content of other pages on the site, you should either find a way to improve those pages or get rid of the ones that don’t add much value to the site overall.
In reference to the website architecture and the details regarding the internal linking that I provided, you should take care not to damage those formats and efforts.
5. Continue to Monitor Activity and Troubleshoot Indexing
The first thing you should do is check that your XML sitemap, robots.txt file, and any in-page canonical and indexing commands are in the correct location. This should be your top priority.
From that location, you will have the ability to monitor the rate at which the search engines index your pages.
Spend a lot of time in Google Search Console and Bing Webmaster Tools making sure that the sitemap is validating and that the pages indexed are the ones you expect and in the order that you want them to appear. You may feel as though this is overkill, but it is important to do so.
Do not make the assumption that if you build it, Google will automatically come.
Get things submitted, keep an eye out for errors, and monitor the overall indexing process to make sure it is moving as quickly as possible and that any errors are resolved as soon as possible.
6. Optimize Page Speed
When it comes to the load times of pages, you shouldn’t settle for anything less than the best.
Utilizing tools such as the Google Chrome Lighthouse auditing developer tool, you should evaluate the page speed of your website.
How quick is it? Then you need to make it quicker!
Is it sluggish or not up to the standards of the industry? Increase the rate!
Never underestimate the importance of speed or put it off until a later step in the process.
Lean as much as possible on the development and information technology resources in order to push for the maximum speeds that are reasonably achievable.
Because time is of the essence, you don’t want to invest in a lot of other areas that could use optimization if your speed profile isn’t very good.
7. Always keep the code clean
It is recommended that you delve deeper into the code if you are experiencing problems with speed, indexing, or overall concerns regarding the code.
A great number of content management systems come with bloated code and extra plugins that are neither required nor helpful.
Out-of-the-box features or developer shortcuts that you don’t need can have an effect on the speed and indexing of your website. I have nothing but love and respect for developers.
If things frequently break, they can also make it difficult for you to upload new content or update existing information.
Your chances of achieving the quick wins I have outlined are significantly increased when you use minimalist, clean code because it improves performance across the board.
8. Establish Connections and Citations
Authority and validation signals from the outside world are very important.
Building on what I mentioned in the section on internal linking, you should consider any and all relationships that have the potential to result in another reputable website linking to your website.
Consider the possibility of having partnerships, charitable organisations, customers, memberships, trade associations, credentials, and credible directories link to your website. This is something you should do.
Create a list and make a strategy for how you will establish those links on the web so that they mirror the relationships that exist in the real world.
Be wary of the pitfalls and quick fixes associated with purchasing links, as these can get you into trouble while you are going through the process.
Citations are another term for the various kinds of links or mentions that contribute credibility to an argument.
These can be obtained by establishing listings on Google Maps through Google Business Profiles, by submitting to data aggregation services, and by participating in other prominent directories and map sites on the internet.
All of these links and mentions contribute to the expansion of the footprint left by your brand and direct attention to your website as the central location of, or the authoritative voice regarding, your company or organisation.
