Search Engine Round

10 Video Content Ideas for Better Video Marketing

video marketing Ideas


Are you looking for ways to improve your video marketing strategy? If so, exploring different video content ideas is a great place to start. In this article, we'll cover 10 video content ideas that you can use to create effective video marketing to engage and grow your audience. From Tutorials to Product/Service Introductions to Livestreams, we've got you covered. So, let's dive into the 10 video content ideas for better video marketing!

What is video marketing?

Video marketing is a powerful tool for businesses to reach, engage and influence their target audience. It involves creating and promoting videos which aim to bring awareness to a business’ brand, products, or services and drive sales. By utilizing videos, marketers are able to break through the noise to captivate viewers and effectively communicate their message.

SEO video marketing strategies can be an effective way to reach a wide range of customers, as they can be distributed on different social media platforms, used in email marketing campaigns, and even in online advertisements. This strategy can be used in various ways, from informing customers about a product or service to educating them about a particular topic. Additionally, video marketing is great for building relationships with customers, as it provides a more interactive and personalized approach than writing an article or blog post.

When creating videos, businesses can use a number of different techniques, depending on the type of content they are trying to create. For example, they can use video interviews, create tutorials, give a product demonstration, or craft a brand story. Videos should be tailored to a specific target audience and have a clear call-to-action to engage viewers and encourage them to take the desired action.

Overall, video marketing is a great way for businesses to engage and build relationships with their target audience. By utilizing creative video content ideas, businesses can create videos that are informative, entertaining, and engaging so that viewers remember their message and take the desired action.

10 Video content ideas for better video marketing

1. Tutorials

Video marketing is one of the best ways to reach a wider audience and engage with potential customers in today’s digital environment. Producing and promoting video content can be an effective way to reach more people and build a successful business. With so many video content ideas to consider, it can be difficult to determine what kind of video will be the most effective for your needs. To help you get started, here are 10 video content ideas to help you to create better video marketing.

  • Explainer Videos: Explainer videos are a great way to quickly break down the features and benefits of your product or service. These videos can help your audience understand the importance of your business and why they should choose your company over competitors.
  • Interviews: Interviewing experts in your field of business is an effective way to build your brand and create additional content for your channel. Invite experienced professionals to discuss their work and provide valuable perspectives that can help your potential customers make informed decisions.
  • Tutorials: Tutorials are powerful video content ideas that can help your business provide valuable information to their audience. From learning how to use a product or service to tips from professionals, tutorials can be a great way to quickly teach your audience. They’re also great for SEO purposes, as people are often looking for tips and advice online.
  • Demonstrations: Demonstration videos offer a more hands-on approach to your video content. Showcasing exactly how to use a product or service with step-by-step instructions, demonstration videos can help your potential customers understand the features of your product or service more clearly.
  • Animated Videos: Animated videos are a fun and engaging way to bring complex topics to life. With vibrant backgrounds and characters, these videos can help make your video content more engaging and easier to digest. They’re also great for SEO purposes and can help you rank for certain keywords related to your videos.
  • Product Reviews: Product reviews are a great way to give potential customers an in-depth look at your product or service. Invite influencers to review your product or service and provide honest feedback.
  • Behind the Scenes Videos: Behind the scenes videos are great for showing the “human” side of your business. Showcase the people and processes behind the product or service you offer and show your potential customers what goes into making it.
  • Customer Testimonials: Customer testimonials provide an unbiased and honest look into your product or service. Invite current customers to share their experiences and provide valuable feedback that potential customers can learn from.
  • Live Videos: Live videos are a great way to connect with your audience in real-time. Whether it’s a Q&A session or a live demonstration, live videos can be an effective way to engage with your audience and build relationships.
  • Webinars: Webinars are an effective way to provide valuable information to potential customers and build your brand. Invite experts to share their knowledge and insights on a certain topic and provide valuable information to your audience.

2. Behind-the-Scenes Content

Behind-the-scenes content is an essential part of video marketing. Not only does it give viewers an up-close look at your operations and personnel, but it also helps to create a human connection with your audience. Here are 10 behind-the-scenes content ideas for better video marketing:

  • Showcase your Team: Introduce viewers to your team, detailing who does what and why. Showcase the behind-the-scenes works of your most inspiring team members.
  • Showcase the Process: Take viewers on a journey and show them how your product or service is made. Documenting the process can help create trust and build credibility with customers.
  • Showcase the Technology: Showcase the technology and equipment that goes into making your product or service. This could be anything from a fancy piece of machinery to a new software program.
  • Behind-the-Scenes Interviews: Conduct interviews with employees and stakeholders to give viewers an insight into the company culture.
  • Mental Health Breaks: Show viewers short mental health breaks during a video to promote a positive message and to keep the video interesting.
  • Social Media Bloopers: Showcase the humorous and bloopers that happen while making a video. This helps create a relatable feel with viewers and can boost engagement.
  • Company Culture: Showcase the company culture including the events, dress codes, and the different methods of communication used among the staff.
  • Documenting Important Events: Document important company events like team-building retreats, trade shows, and customer visits to help create memorable content.
  • 9.Collaboration with Partners: Document the collaboration process with partners that help you serve your customers better.
  • 10. Real-Time Content: Showcase content in real-time to engage a larger audience and to create an urgency for viewers to act.

3. Product/Service Introductions

If you want to effectively market your products or services through video content, Incrementors Sacramento video marketing services can assist you in properly analyzing your market and growing your business with this upcoming technology. Many brands have found success through video campaigns, so you don’t have to reinvent the wheel when it comes to creating engaging video content – rather, you can draw inspiration from existing material that aligns with your company’s goals. Here are ten video content ideas for better video marketing:

  • Feature your product: Invite an influencer or professional to demonstrate how to use your product or service and discuss why it’s effective.
  • Tell success stories: Share customer success stories to build trust and encourage others to try your product or servce.
  • Make tutorials: Create helpful tutorials to educate customers on how to use your product or service.
  • Highlight the team behind your product: Introduce the team behind the product or service who are responsible for its success.
  • Host a Q&A: Host a Q&A with industry professionals to answer customer questions and educate on best practices.
  • Showcase customer reviews: Feature customer reviews and success stories to show potential customers why your product or service is the right choice.
  • Create case studies: Create case studies to demonstrate how your product or service is being used in the real world and why it’s effective.
  • Generate buzz with a product launch: Announce a new product or service with a promotional video to generate buzz and excitement.
  • Interview industry professionals: Interview industry professionals about their experiences with your product or service.
  • Educate on trends: Educate customers on the latest trends in your industry and how they can use your product or service to stay ahead of the curve.

These are just a few video content ideas for better video marketing. With each of these ideas, it’s important to ensure that your videos are professionally produced and that they clearly and accurately reflect your brand. By creating engaging and effective video content, you can engage customers, build trust, and drive more sales.

4. Industry Expert Interviews

To get the highest return from your video marketing efforts, it’s helpful to hear from the experts. We spoke to some of the leading experts in the video marketing industry to find out their advice and recommendations for creating successful video content. Here is what they shared.

  • Stuart MacFarlane, an expert in video marketing and digital media specialist, recommends creating a video series that tells a story in an entertaining way. “Creating a story line that follows a character’s journey can be both engaging and educational for viewers,” he said.
  • Ryan Burchfield, an experienced video content creator, says that one effective way to engage viewers is to use a “how-to” format. “Creating video tutorials that teach viewers how to do something can be a powerful way to reach people and share valuable information,” he said.
  • Kathleen Williams, a video marketing strategist and creator, advocates for creating educational webinars. “Webinars can be an excellent way to leverage your topic expertise and provide value to your viewers,” she said.
  • Garrett Morris, a social media marketing specialist, suggests creating video case studies to showcase a customer’s success story. “These videos can be a great way to demonstrate the value of your product or service to potential customers,” he said.
  • Tina Smith, a marketing consultant and video production specialist, recommends using live streaming to connect with customers. “Live streaming allows for a direct connection with your customers, providing an open dialogue for feedback and questions,” she said.
  • Mark Davis, a video storyteller and filmmaker, says that one effective way to create interesting video content is to make use of user-generated content. “Videos created by your customers are often more compelling and engaging than any professionally-produced advertisement,” he said.

By following the advice of these industry experts, you’ll have the tools and knowledge you need to create successful video content and maximize your video marketing efforts.

5. Educational Content

When it comes to marketing, videos are a great way to reach a wide audience and create engaging content. However, it’s important to create videos that provide educational value to your viewers and demonstrate your expertise with the topic. Here are 10 educational video content ideas that will help you create engaging videos that will both educate and entertain your viewers.

  • How-to Videos: Show your viewers how to complete tasks step-by-step. You can demonstrate the use of a product, how to use a certain technique, or how to use a certain software. These videos give your viewers an in-depth look at how to perform a task and can be very helpful.
  • Tutorial Videos: Tutorials are similar to how-to videos. These educational videos can demonstrate how to use a certain product, show viewers how to use various tools, and explain complicated topics in an easy to understand manner.
  • Webinars: Webinars are a great way to provide educational content and reach large audiences quickly. You can create webinars that cover a wide range of topics, from business strategies to marketing topics, and provide viewers with valuable insight and education.
  • Interviews: Interviews are a great way to share information and educate your viewers. You can interview industry experts or people in your organization who have valuable information to share about a subject.
  • Product Demonstrations: Product demonstrations are an effective way to explain the features and benefits of your products or services. You can demonstrate how to use a product and provide helpful tips that will help viewers make the most of your offerings.
  • FAQ Videos: FAQ (Frequently Asked Questions) videos are a great way to provide information about your products, services, processes, and company to your viewers. These videos can answer common questions, clear up misconceptions, and provide viewers with peace of mind.
  • Online Courses: If you have a lot of educational content to share, you can create an online course. This is an excellent way to provide viewers with a comprehensive understanding of a topic and provide them with the skills they need to succeed.
  • Live Streams: Live streams are a great way to engage with your audience in real-time. You can host Q&As, interviews, product demonstrations, and other educational content to provide viewers with valuable insight in a timely manner.
  • Animated Videos: Animated videos are a great way to explain complex topics in a simple and entertaining way. These videos can be used to explain the features of a product, explain a concept, or tell a story.
  • Documentaries: Documentaries are a great way to provide viewers with an in-depth understanding of a topic. You can create documentaries that cover a wide range of topics, from business to culture, and provide viewers with an engaging and educational experience.

6. Celebrity Endorsements

Celebrity endorsements are one of the most powerful video content ideas for video marketing. With the help of a well-known celebrity, brands can reach a wide audience and create a memorable message. Celebrities bring a certain level of trust and credibility to products and services that consumers can identify with.

When selecting a celebrity for a video, brands should consider their target audience and what type of celebrity is best suited for that demographic. The celebrity should have a strong connection to the message or product that resonates with viewers.

In addition to finding the right celebrity, brands should also create videos that showcase the celebrity in an engaging way. For example, brands can have celebrities use the product in a creative way or use interesting storytelling to highlight a feature or benefit. Brands can also incorporate humor, music, or other elements to make the video more entertaining.

Celebrities can also be used to host different types of videos, such as Q&As, product reviews, or educational videos. These types of videos help build trust and authenticity with viewers, as well as create a sense of connection.

Finally, brands should consider ways to leverage the celebrity’s social media platforms to reach a wider audience. By encouraging the celebrity to post the video on their own channels, brands could potentially reach millions of viewers.

By using celebrities, brands can create engaging and entertaining video content that resonates with viewers, while also reaching a larger audience. Celebrity endorsements are a great way to promote a brand’s message and increase visibility.

7. Video Logs

Video logs can be a great way to engage with your target audience. Not only do they give you an opportunity to showcase your product or service in action, they also help to humanize your brand and create a connection between you and your customers. Video logs can be used to show off new product launches, highlight customer success stories, or even just have fun. Here are 10 ideas to get you started with video logs.

  • A Day in the Life with CEO:  Share a day in the life of your CEO, showing how your product or service is able to make their workday easier and more efficient.
  • Demonstration Videos: Create video demonstrations of how to use your product or service. Show customers different ways to get the most out of it and make sure to add in fun and creative elements to keep it entertaining.
  • Product Reviews: Invite guest reviewers to review your product or service and share their opinion with your audience. This is a great way to answer customer questions and let your customers know what to expect.
  • Behind-the-Scenes: Give your customers an inside look into your business by creating a behind-the-scenes video log. Show off your team and the hard work they’re doing to make your business run smoothly.
  • Tutorials:  Create tutorial videos that provide useful tips or teach users how to do something specific with your product or service.
  • Unboxing Videos:  Unboxing videos are a great way to get people excited and show off the packaging and production process that goes into your product.
  • Q&A Videos: Have a Q&A session with customers on video and answer their questions about your business or product. This can be a great way to clear up any confusion and build trust with customers.
  • Testimonials:  Capture video testimonials from your customers to show their satisfaction with your product or service. This is a great way to build trust and credibility with potential customers.
  • Before and After Videos: Take customers through the journey of using your product or service. Show them the “before” and “after” to show how your product or service can make a difference in their lives.
  • Live Videos:  Take your video logs to the next level with live videos. This is a great way to interact with customers in real-time and answer any questions they may have.

8. Webinars

Webinars are a great and powerful tool for video content marketing. They create an opportunity to connect with your audience in an interactive and engaging way. You can bring in industry experts, share knowledge and provide information in an engaging and educational way. Webinars are also beneficial in building trust and credibility with your audience, as well as creating a sense of community.

When planning a webinar, the first step is to identify the goal that you want to achieve. Is it to increase brand awareness, to educate your audience, or drive sales? Once you have identified the goal, you can start thinking about the content you want to share, and the format you want the webinar to take.

When it comes to video content ideas for webinars, there are a wide range of possibilities. You could have a ‘How to’ video series, where industry experts provide step-by-step instructions on how to do something. Or maybe you could create a ‘Q & A’ webinar, where viewers can ask questions and receive answers right away. You could even host panel discussions, or debates featuring different experts talking about a particular topic.

No matter what type of video content you choose for your webinar, it’s important to focus on the quality of the content. The content should be engaging, interactive and should provide value to the viewers. You can also use visual aids such as slideshows and visuals to make it more engaging.

Finally, make sure you incentivize your viewers for participating in your webinars. Offer them something of value such as discounts and promos, or even a special bonus for sharing the webinar with their friends. This will help to engage viewers and encourage them to keep coming back for more webinars.

Webinars can be a very effective way to engage with your audience and share valuable knowledge. With the right content and incentives, your webinars will be sure to draw in an audience and help you to achieve your goals.

9. Livestreams

Livestreams have become an increasingly popular tool for businesses to use for video marketing. Livestreams allow businesses to broadcast live events, product launches, tutorials and more. By livestreaming, businesses can connect with their audience and show their products and services in a more engaged way.

There are a few ways businesses can benefit from using livestreams in their video marketing strategy. Livestreams can help create a more engaged audience, as viewers are more likely to watch the whole video if its happening in real-time. Livestreams also help businesses build relationships with their followers by allowing them to interact with questions, comments, and feedback in real-time.

When it comes to livestreams, businesses have a few options. One is to use a platform like YouTube Live, Facebook Live, Twitch, or Periscope. Another is to use a livestreaming service like LiveStream or UStream. These services can help businesses organize their videos, promote them, and set up monetization options.

Businesses can use livestreams to engage in various topics, such as Q&A sessions, product launches, tutorials, behind-the-scenes video, interviews, and more. Live tutorials are a great way to show how to use a product or service, while Q&A sessions can help businesses better understand their audience’s needs and wants. Businesses can also use livestreams to announce major news or upcoming events.

Livestreams are a great addition to any video marketing strategy. They help businesses engage with their audience in a more personal manner and create deeper connections with their followers.

10. Animated Videos

Animated videos are growing in popularity as an effective way to communicate with a broad audience and engage them with a visually appealing story. Animated videos help businesses communicate ideas and concepts in a way that text and images simply cannot, and they’re a great way to stand out from the competition and make a positive impression.

Animated videos allow businesses to tailor a story to their unique product or service, and can feature characters or settings that reflect their brand’s message and vision. They can be used to explain complex ideas in an entertaining and easily digestible way that viewers can relate to. Animated videos can also create an emotional impact and encourage viewers to take action.

Animated videos can be used to give viewers a look at the company’s history, culture, and values. They can be used to introduce a product or service, or explain how to use it. Animated videos can also be used to provide an educational experience, such as explaining the science behind the product. They can be used to showcase special offers or promotions, advertise an upcoming event, or announce a major milestone.

In addition to making animated videos that are engaging and entertaining, businesses should also use them to achieve their marketing goals. Video marketing allows businesses to reach a larger audience, build trust and credibility, increase brand awareness, and drive more sales.

Businesses should also remember that animated videos are not just for marketing. They can also be used to thank customers, provide customer service, or educate the public about an important issue or cause. By leveraging the power of video marketing, businesses can create an emotional connection with viewers that leads to increased brand loyalty.

Animated videos have come a long way in recent years, and businesses can now use these videos to create a powerful impact and keep viewers engaged. With the right video content, businesses can create an experience that viewers will remember and share with friends.


In conclusion, video marketing is an effective and engaging way to reach potential customers and generate new leads. With the help of these 10 video content ideas, you can leverage the power of video to expand your reach and truly connect with your customers. Whether you're creating educational content or running a livestream, the possibilities for effective video content marketing are endless. The key is to consistently provide content that is high quality and engaging. With the right approach and some creative thinking, you can grow your audience and increase your profits in no time.

About the Author

You may also like these